In email campaigns, you typically provide a link to let the recipient "jump" to the website associated with the campaign.
There's another use for a link in an email newsletter: you should always insert an unsubscribe link in an email footer to enable recipients to jump to the website where they can unsubscribe from mailings.
Mailigen lets you track the links in your campaign, allowing you to see which subscribers clicked links. For more information, see the topic About click tracking.
Add a Link:
Activate a text block by clicking on the pencil or double click;
In the settings, click on the link icon and pop will appear
There add your link and click OK.
Note: In front of the link there always has to be http:// , otherwise system will not recognize entry as a link.
And added link will look like this:
Add a Link to an Image:
Activate the block by clicking on the pencil;
In the settings row add a link in the input field that is called “Link“ and save. Remember that http:// must be always included.