Reports & Statistics: Frequently Asked Questions

Last Updated: Apr 16 2013 09:28 am EDT
  1. 1. How do reports and statistics work?
  2. 2. Why do I see ‘0 recipients' and no statistics diagrams in the statistics panel?
  3. 3. What are Blocked or Bounced emails?
  4. 4. What are Soft Bounces?
  5. 5.What are Hard Bounces?
  6. 6. What are Temporary Bounces?
  7. 7. What are Generic Bounces?

(1) How do reports and statistics work?

An email is considered ‘opened' if:
1. If the user has enabled pictures in your emails. If the pictures aren't loaded, however, we don't get any information on whether or not the email has been opened. Thus, we can't gather information from email clients who don't support HTML.

2. If the email has been opened and the user has clicked a tracked link. If a user clicks a link, we know it has been opened. 

 


 

(2) Why do I see ‘0 recipients' and no statistics diagrams in the statistics panel?

You have most likely chosen an email list without any contacts. 


 

(3) What are Blocked or Bounced emails?

   Blocked and bounced emails are emails that weren't delivered.
   The email was most likely blocked because:
      1. due to its content;
      2. due to the sender;
      3. due to the server being blacklisted;
      4. due to unwanted hyperlinks.

 


 

(4) What are Soft Bounces?

  Soft bounces are rejected emails, which could've been rejected because:    
      1. the content was rejected;  
      2. the recipient's email is full;
      3. the email is too large;
      4. the email generated a warning response;
      5. the email was deferred for some reason.

 


 

(5) What are Hard Bounces?

  Hard bounces are emails with:
      1. a misspelled domain name;
      2. a misspelled email address;
      3. a blocked email;
      4. an inactive email.

 


 

(6) What are Temporary Bounces?

   These are emails which have been bounced, yet have a ‘delayed' status (there is a chance they'll be delivered later) as well as emails which were sent to the wrong server so the emails couldn't be accepted.

 


 

(7) What are Generic Bounces?
   Generic bounces are bounces which do not qualify to any of the aforementioned bounce types.