Mailigen allows two types of dynamic content to be added to campaigns. This content is updated each time that the user opens the email. The content types are:
- RSS — Real Simple Syndication. RSS represents lists of articles or headlines and is often used to consume news from published sources. You can add RSS content to your email campaign. For more information about this, see the support topic “How Do I Add RSS Feeds to my Campaign?”
- Dynamic Content Block — When using the Drag-and-Drop editor in the Campaign Wizard, you can add a dynamic content block. This content block will display content based on a conditional statement. For more information about this, see the support topic “Campaign Wizard: Step 4: Content.”
Note: Dynamic content is available to Professional and Premium accounts only.