Click tracking captures statistics on links that are clicked within email campaigns, autoresponders, and SMS campaigns.
Mailigen calculates links accordingly:
- Individual links that have been clicked—Mailigen captures clicks against all of the links in an email, autoresponder, or SMS campaign. Each link is treated as a unique entity within the campaign. If you have five links, Mailigen will increase this count by one the first time that a link is clicked until all links have been clicked.
- Total Clicks—Mailigen keeps a running total of all links that are clicked. This includes the same link being clicked by the same person multiple times.
- Total Unique Clicks—Mailigen tracks the total number of unique clicks. This means when a recipient clicks a link more than one time, only the first time is included in the count of unique clicks.
- Most Popular—Mailigen tracks link popularity based on the total number of clicks