A/B Test Campaigns: A/B Split Test Campaign Report

Last Updated: May 15 2020 11:49 am UTC

To view the report for an A/B Campaign:

Hoover over on the Campaigns tab in your dashboard and click on Reports in the drop-down menu.

A report menu will show up. Click on the drop-down menu on the right side of the page and select A/B campaigns.

This will sort out the reports so that only A/B reports are visible. This is the point, where you can decide, which report you'd like to see. 

 The A/B Split Campaign Tab is divided into three parts:

  • On the left-hand side are the statistics for each version measured in either percentage opened (open rate) or percentage clicked (CTR). How the success of your A/B campaign was measured depends on what you selected during Step 4 of the A/B Campaign Wizard. 
  • Depending upon the type of A/B Campaign that you are running, you can also view the template that was used for each version of the campaign by clicking on the Preview button.
  • On the right-hand side is displayed the open statistics for each version over time.

Finally, the bottom contains detailed statistics for each version:

  • Opened
  • Bounced
  • Clicks
  • Unsubscribed

For more information about other tabs in the report, see the support topic, Email Campaign Reports.


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