To view the report for an A/B Campaign:
Hoover over on the Campaigns tab in your dashboard and click on Reports in the drop-down menu.
A report menu will show up. Click on the drop-down menu on the right side of the page and select A/B campaigns.
This will sort out the reports so that only A/B reports are visible. This is the point, where you can decide, which report you'd like to see.
The A/B Split Campaign Tab is divided into three parts:
- On the left-hand side are the statistics for each version measured in either percentage opened (open rate) or percentage clicked (CTR). How the success of your A/B campaign was measured depends on what you selected during Step 4 of the A/B Campaign Wizard.
- Depending upon the type of A/B Campaign that you are running, you can also view the template that was used for each version of the campaign by clicking on the Preview button.
- On the right-hand side is displayed the open statistics for each version over time.
Finally, the bottom contains detailed statistics for each version:
For more information about other tabs in the report, see the support topic, Email Campaign Reports.