A/B Test Campaigns: A/B Test Types

Last Updated: Aug 18 2016 11:09 am UTC

There are four types of A/B Tests:

  • Message subject—this tests two different subject lines for your email campaign
  • From name—this tests two different “from” names. For example, you can make it more personal or more formal.
  • Content—this tests two different newsletters including content and design.
  • Send Time—this tests different times for sending the newsletter.

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