Our platform includes powerful reports that provide detailed analytics for your automation series.
To view automation reports,
Click on Automation Reports from the Automation section. This will open the Automation Reports Window.
The Automation reports Window contains a list of all automation series that have been successfully activated.
You will see a thumbnail of the trigger that you have chosen for this automation. As well as the title of the automation series, when it was activated and ended, and the trigger — list/segment, field, date, campaign or automation.
You can sort the table by clicking on dropdowns on the right.
You can also export automation reports in batch by clicking on the Export Automation Reports button, where you will be able to select a date range, recipient count and sorting criteria.
Click on Export XLS button to download the report on your computer.
Individual Automation Report
You can access more detailed reports of emails in the automation series by choosing Reports from the Automation section dropdown.
Then click on the automation series you are interested in. You will be redirected to a detailed automation report page.
On the right side, you can switch automation report you are viewing and export reports into a Microsoft Excel XLS file by clicking on the appropriate button.
Automation report provides a high-level overview of the automation series' details:
Completed — number of subscribers that have completed automation series
Are in the series — number of subscribers still in the series
Open Rate (%)—percentage of emails sent that were opened
Click Rate (%) —percentage of emails sent that were clicked
In the table below you will see the average results of all messages in the automation series.
Total Messages sent—the total number of emails or SMS sent
Subscribers Completed — number of subscribers that have completed automation series
Subscribers in the series — number of subscribers that are in the series
Total Bounces — number of emails that bounced (i.e., were not delivered) in the series
Delivered — the number of delivered emails within the series
Open Rate (%)— percentage of emails sent that were opened
Click rate (%) — percentage of emails sent that were clicked
Unique click rate — percentage of emails sent that only counts unique clicks
Abuse Complaints — the number of abuses in the series
Unsubscribes — the number of unsubscribers in the series
Scroll down and you will see Advanced statistics.
The Advanced statistics will display all the messages that you have built in the series. You will be able to see a report of each message individually like messages sent, contacts in waiting status, opens and clicks. If you want to see a detailed report of a particular message in the series click on the title of that message. You will be redirected to the report of that message.
By clicking on each email you will be redirected to the detailed reports page of that email.
Individual Campaign Delivery Report
By clicking on a certain step within your automation series, you will open the report of that particular campaign. Learn more about individual campaign reports in Viewing Email Campaign Reports.
You will also see a chart for the report and reports on specific devices and browsers that your subscribers use and also their geo-location.