Email Campaign Reports: Can I Export My Reports?

Last Updated: May 14 2020 01:56 pm UTC

Mailigen allows you to export your reports to Adobe PDF and Microsoft Excel formats.

Note: Large lists will be exported as .csv

There are two ways to export a report:

From the report list

Click on the actions button for the report you want to export, and click the Save As PDF button. This will save a PDF version of the report to your computer.

Note: An email with a download link will be sent if the size of the file is above 10k.

From the Report Statistics Window

Click on the Export PDF link to download an Adobe Acrobat PDF or the Export XLS Link to download a Microsoft Excel version.

Note: You will need a copy of Adobe Acrobat PDF Reader to read the Adobe Acrobat PDF version of your report or a copy of Microsoft Office Excel to read the Excel version of your report.

Can I export a report with several campaigns?

Batch report export is also available. 

To do that click on Reports under Campaigns section. Use the drop-down menu and select Sent. You will find a button Export campaign reports button:

After clicking, you will see several additional options that you can configure before exporting the report:

  • Date range – shows the period of time from which the information about campaign reports will be gathered. You can choose the interval between the start and end dates.
  • Recipient count - allows you to choose whether you want to skip the campaigns that have been sent to less than 10 recipients (test campaigns)
  • Sorting Criteria - allows you to choose in which order the campaigns will be displayed – Ascending (A to Z) or Descending (Z to A)

By clicking the Export button with the desired file format (XLS or PDF), the system will create and prompt you to download the file with the requested report.

Note: To open the exported report, you will need a program to read the selected format. We recommend using Adobe Acrobat Reader for PDF and Microsoft Excel for XLS format.

The received PDF file will reflect the following results:

  • Campaign Title
  • Date when the campaign was created (only in PDF)
  • Date the campaign was sent
  • Number of recipients
  • Number of opens
  • Open rate
  • Number of clicks
  • Click-Rate
  • Number of bounces
  • Percentage of bounced emails
  • Abuse complaints
  • Percentage of abuse complaints
  • Number of Unsubscribed contacts
  • Percentage of Unsubscribed contacts

The received XLS file will reflect the following results:

Statistics Snapshot

  • Email Subject
  • Subscriber List
  • Start Sending
  • Sending Completed
  • Sending Time
  • Sent To
  • Sent By
  • Opened
  • Unique Open Rate
  • Unique click rate
  • Bounced

A/B Split campaign (only for this type of campaigns)

  • Version
  • Total Recipients
  • Delivered
  • Bounced
  • Opened
  • Clicks
  • Unsubscribed

E-mail open report

  • Total Emails
  • Unique Opens
  • Unique Open Rate
  • Total Opens
  • Total Open Rate
  • Average Opens per Subscriber
  • Most Opens (Date/Time)
  • Detailed information about opens (Email; IP Address; Date; Device; Browser)

Link Statistics

  • Unique Clicks
  • Unique click rate

  • Total Clicks
  • Total Click Rate
  • Average Clicks per Active Subscriber
  • Individual links that have been clicked
  • Most Popular
  • Detailed information about links (Email; Link Clicked; Click; Time; Device; Browser)

Bounced e-mail report

  • Total Emails
  • Total Bounces
  • Total Blocked Bounces
  • Total Soft Bounces
  • Total Hard Bounces
  • Total Temporary Bounces
  • Total Generic Bounces
  • Abuse Complaints
  • Bounce Rate
  • Accepted
  • Accepted Rate
  • Detailed information about bounces (Email; Bounce type; Date)

Unsubscribed e-mail report

  • Total Unsubscribes
  • Most Unsubscribes
  • Detailed information about unsubscribes (Email; Unsubscribe Date)
  • Sent to
  • E-mail
  • Date

As you can see from the list above, the XLS version is more suitable for analytics, and also allows you to calculate any additional characteristics using formulas, and PDF is more suitable for graphical representation of the results of the campaigns.

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