Customer win-back email series
A win-back email campaign is a series of targeted and personalized emails sent to lapsed customers. The goal of a win-back email is to get people to interact with your emails and call-to-actions again.
You can set up a win-back automation email series to send targeted, personalized emails to customers who have bought from you at least once, but who haven’t bought anything for a set time period. It’s usually a great idea to tempt them back with a special offer, discount code or free shipping.
If they make a purchase, they will exit the automation flow and won’t receive any further unnecessary emails.
For example, you might like to create a 3-email series that looks a little like this:
Email 1 - Trigger is last purchase date is greater than 120 days
Email 2 - Trigger is last purchase date is greater than 240 days
Email 3 - Trigger is last purchase date is greater than 360 days
- Create a new automation
- Set up the preferences for the automation. Learn more on how to do that here.
- Click on the blue “Create automation” button on the bottom left
- The trigger is set up and you can continue creating your automation series as you would for regular automation. More information on how automation series here: https://support.mailigen.com/automation