Email Campaign Reports: How Are Open and Click Reports Broken Down?

Last Updated: Aug 18 2016 11:01 am UTC

Open and Link statistics are broken down into three types of details:

  • Chart timeframe
  • 24 hour performance
  • Top 5 Clicked Links
  • Devices and Browsers
  • Geography
  • Email

For more information about Email Campaign reports, see the support topic “Email Campaign Reports.”

Email Opens

Chart timeframe

You can choose to view statistic data for 7 or 15 days, or statistic of all days.

24 hour performance

You can see open rates in 24 hour performance.

Email Clicks

Top 5 Clicked Links

Top 5 Clicked Links will display the most popular links that have been clicked in the campaign. And also display the top 5 domains that have clicked on the links the most.

Devices and Browsers

The Devices and Browsers graph shows which devices (i.e., desktop) and which browsers (Chrome, Firefox, IE, Android. IOS, etc.) open or clicked on links.

Geography

The Geography report shows where in the world clicks or opens occurred.

Email

The Email Report shows which subscribers opened the campaign or clicked on a link and includes the IP address (for email campaigns).

You can also see the emails that have opened your email campaign more than one time. By clicking on "+", you will be able to see each time when email was opened.

Use sorting option to see all emails that have opened your campaign more than one time.


Was this article helpful?
What can we do to improve articles like this?

Copyrights © Mailigen. 2017 All rights reserved.