A/B Test Campaigns: How Do I Create an A/B Test Campaign? (VIDEO)

Last Updated: Oct 26 2017 10:48 am UTC

 

To create an A/B Test Campaign,

Select the My Campaigns from the Campaigns Menu. This will open the New Campaign Window. Then click on the Create Campaign button.

A drop-down will appear and there choose A/B Split Campaign.

There are four kinds of A/B campaigns that you can build:

  • Message subject—this A/B campaign will test two different email subject lines
  • From name—this A/B campaign will test two different sender names
  • Content—this A/B campaign will test two different newsletters
  • Send Time—this A/B campaign will test two different sending times

To select the type of A/B campaign that you wish to build, click the appropriate Select Button. This will open the Campaign Wizards Window to Step 1: Preferences.

The A/B Campaign Wizard is divided into four steps:


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