An email marketing campaign is always associated with a list or a list segment. If you do not have a list yet, your first task is to create one, add or import subscribers to it, then segment it - by doing so you can make the most targeted and personalized messages.
Creating a New List
On the main toolbar, select Lists > My Lists. In the Subscriber lists screen that appears, click the Create a New List button in the top right corner.
Fill out basic list details in the form that appears:
List title — this title will be visible to you and your subscribers.
Public list title — this is the title that is visible to your subscribers.
Subscription permission reminder — this is a brief text that appears in the footer of your emails that reminds your subscribers how they were added to your list. By reminding your subscribers each time you minimize abuse complaints.
Display email list in other web signup forms — This lets you choose if the list will appear in unsubscription forms of other lists as well. If this box is ticked, you will be able to add a public description that will be displayed in signup forms.
Manage your list fields and merge tags — you can change or add new custom list fields after the list is created.
Send notification to my email when — these are notification settings. Choose when you want to receive updates about changes in your list. The field "to:" represents the email address to which these notifications will be sent and it can be manually changed.
Click Save in the bottom right corner.
The Subscriber lists screen reappears, this time displaying the new list.