Working With Segments: Segment Non-Openers

Last Updated: May 27 2019 02:37 pm UTC

Sometimes your subscribers can miss your latest campaign and not open it. In this case, it can be useful to re-send the campaign to these subscribers. For this purpose, you can create a segment based on a campaign.

Filtering Non-Openers

To create a segment for the subscribers who haven't opened a campaign follow the steps below. For a more detailed explanation of the first steps check the article Create a Segment Based on a Campaign

  • Go to the segments section and click on Create New Segment
  • Give your segment a title and under Email Campaigns select the campaign upon which you wish to base the segment. The segment will only look at the recipients of this particular campaign.
  • Under Activity based filter choose not opened condition. Leave subscriber based filter as it is.

  • Click Create

Now you have a segment of the subscribers who haven't opened the campaign. You can create a duplicate of this campaign and change the recipient list to just this segment. If needed, you can repeat the process with the duplicate campaign as well.

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