Studies show that there is actually a big difference in what time and what day you are sending your campaigns.
According to some studies, the best time of the day to send out campaigns is:
10 am - several studies have concluded that the best time to send emails in the late morning when people have woken up and more open to new information.
8 pm- It’s a good time to send emails because people tend to check their inbox before going to sleep.
2 pm - You might be successful in the middle of the day because people are checking out of work mode and looking for distractions.
6 am - 50% of people tend to open their emails while still laying in bed in the morning.
Best time of the weekday is:
Most people believe Tuesday, Wednesday and Thursday are good days as people are settled in their work routine and constantly checking their inboxes.
So, here’s how you can set up time-match for your campaigns:
Once you’ve created the content of your campaign in step 4, please pay attention to the bottom of the page at the “Sending Time” section,
Click Send later and select the date and the time, when you’d like the campaign sent and enable "Time match".
Click Schedule sending, sit back, and let us do the rest of the work.
For example, if you want the campaign to be sent out on December 1st at 14:00 pm and you enable time-match, it means that all your contacts will receive your newsletter on the 1st of December at 14:00 pm no matter where in the world they are located. They will receive it on the 1st of December at 14:00 pm.